AirAsia are one of the most popular budget airlines in Australasia. Their promise ‘now everyone can fly’ is active, youthful & enabling but their identity didn’t reflect this.
The new brand is bold, simple & energetic, making the competition feel outdated & fusty. As part of the work we created an interactive iPad guideline document & helped celebrate their 100th plane by turning it into a flying dragon.
Worked on at The Partners