PEdAL ED create functional cycle clothing that works both on and off the bike. The brainchild of Japanese designer Hideto Suzuki, he was fed up of having to have different clothes for riding his bike & the rest of his life.
Inspired by the Japanese philosophy of InYo, which is about opposing forces creating a perfect balance, we created a badge like identity that was easy to apply to print, web and most importantly clothing. As with the clothing range, the identity adapts to its surroundings, so where it is placed is as important as the brand itself.
Designed at Scheybeler+company